How Much Does a Website Cost in 2026? A Complete Pricing Guide

How much a website costs: the quick answer

Here are the starting prices, broken down by project type:

Every figure is a starting point ("from"): the final quote comes after the analysis call. In the next sections we look at what each bracket includes and why a professional site costs more than a do-it-yourself template.

How much a landing page costs (from 1,500 €)

A landing page is the leanest option: a single page built around one specific goal, such as getting people to fill in a form, book a consultation or present an offer.

Starting from 1,500 euros (typical timeline 1–2 weeks), we build a professional landing page, optimised for mobile and designed to convert. It's the right choice when you don't need a full website but a focused tool for an advertising campaign or the launch of a new service.

What it typically includes:

• Custom design, consistent with your brand
• Structure optimised for conversion (clear calls to action)
• Contact form connected to your email
• Fast loading and a flawless experience on smartphones

How much a professional website costs (from 3,000 €)

When people search for how much a professional website costs, they usually mean this: a complete site, with multiple pages, contact forms, galleries, a blog and everything a company needs to present itself online credibly.

For a site of this kind the investment starts from 3,000 euros (typical timeline 3–5 weeks) and includes a fully responsive project — meaning it looks perfect on desktop, tablet and phone — with working forms, a structure optimised for search engines and a design tailored to your business, not an off-the-shelf theme identical to thousands of others.

For a multilingual or fully custom project the starting point is 6,000 euros (6–8 weeks).

It's the ideal bracket for:

• Professional firms and freelancers
• Small and medium-sized businesses
• Local businesses that want to be found on Google
• Anyone who needs a serious showcase site, but not to sell online

Unlike "do-it-yourself" builders, here you get a unique site, maintainable and built to grow alongside your business.

How much a base custom e-commerce costs (from 5,000 €)

If you want to sell online, things change. Many people start with platforms like Shopify, but these come with monthly fees and limits on customisation and features.

At FlowUp we build custom e-commerce sites — tailored to you, without being tied to an external platform. A base custom e-commerce (up to ~50 products) starts from 5,000 euros, with a typical timeline of 5–7 weeks, and gives you full control over your store: product catalogue, cart, payments, order management and a shopping experience designed for your customers.

It's the right choice for those who want a solid foundation they own, on which they can add features over time without constraints.

How much an advanced e-commerce costs (from 12,000 €)

For the most ambitious projects we move into advanced e-commerce — large catalogues and ERP integration — with an investment starting from 12,000 euros and a typical timeline of 8–12 weeks.

Here we're no longer talking about a simple online store, but an advanced sales platform, which can include:

• Automations for orders, email, inventory and marketing
• Product configurators that let customers personalise what they buy
• Integrations with management software, CRMs and advanced payment systems
• Dynamic pricing logic and tailored purchase flows

It's the right investment for structured companies that want an e-commerce capable of saving time, reducing errors and scaling with the business.

What determines the price of a website

Now that you have the numbers, it's worth understanding why two sites can cost such different amounts. The main factors are:

Number of pages and amount of content

The more sections, products or features you need, the more time development takes.

Custom design or template

A unique design, built around your brand, has a different value than an off-the-shelf theme.

Features

A contact form is simple; a members-only area, a configurator or a booking system require far more work.

Custom solution or package

"Turnkey" platforms look cheap at first, but in the long run the fees and limits add up. A custom project is 100% yours to own.

SEO and optimisation

A site designed to be found on Google starts with an advantage; one built without a plan risks staying invisible.

How much it costs to maintain a website each year

Beyond the build itself, there are recurring costs to factor in:

• Domain (your site's address, e.g. yourname.it): a few dozen euros a year
• Hosting (the space the site lives on): varies based on performance
• Maintenance and hosting: from 90 € a month — recommended for security and continuity

These costs are very different from the development price and generally have a much smaller impact. It's always best to clarify them from the start to avoid surprises.

Is an agency or do-it-yourself better?

Online builders promise "free" (or nearly free) sites, but you pay the price in other ways: time, technical limits, a design that looks like everyone else's and a site that rarely ranks on Google.

Working with an agency like FlowUp means having a project built around your goals, optimised for search engines and designed to generate concrete results — not just to "exist" online.

Frequently asked questions