How Much Does a Website Cost in 2026? A Complete Pricing Guide
If you're trying to figure out how much a website costs, you've probably already discovered how hard it is to get a clear answer. Some people will build one for 300 euros, others ask for 15,000. The truth is that the price depends on what you actually need — and in this guide we explain, without beating around the bush, how much each type of site costs and why.
At FlowUp we build custom websites and platforms every day, so these aren't random numbers: they're the real ranges we apply to our own projects.
How much a website costs: the quick answer
Here are the starting prices, broken down by project type:
| Type of site | Indicative price | Who it's for |
|---|---|---|
| Single landing page | from 900 € | Promotions, product launches, lead generation |
| Complete, responsive website | up to 2.000 € | Companies, professionals, local businesses |
| Custom e-commerce (base) | from 3.500 € | Those who want to sell online on a tailored foundation |
| Full custom e-commerce | 7.000 – 10.000 € | Stores with automations, configurators and advanced logic |
In the next sections we look at what each bracket includes and why a professional site costs more than a do-it-yourself template.
How much a landing page costs (from 900 €)
A landing page is the leanest option: a single page built around one specific goal, such as getting people to fill in a form, book a consultation or present an offer.
Starting from 900 euros, we build a professional landing page, optimised for mobile and designed to convert. It's the right choice when you don't need a full website but a focused tool for an advertising campaign or the launch of a new service.
What it typically includes:
- Custom design, consistent with your brand
- Structure optimised for conversion (clear calls to action)
- Contact form connected to your email
- Fast loading and a flawless experience on smartphones
How much a professional website costs (up to 2.000 €)
When people search for how much a professional website costs, they usually mean this: a complete site, with multiple pages, contact forms, galleries, a blog and everything a company needs to present itself online credibly.
For a site of this kind the cost goes up to 2,000 euros and includes a fully responsive project — meaning it looks perfect on desktop, tablet and phone — with working forms, a structure optimised for search engines and a design tailored to your business, not an off-the-shelf theme identical to thousands of others.
It's the ideal bracket for:
- Professional firms and freelancers
- Small and medium-sized businesses
- Local businesses that want to be found on Google
- Anyone who needs a serious showcase site, but not to sell online
Unlike "do-it-yourself" builders, here you get a unique site, maintainable and built to grow alongside your business.
How much a base custom e-commerce costs (from 3.500 €)
If you want to sell online, things change. Many people start with platforms like Shopify, but these come with monthly fees and limits on customisation and features.
At FlowUp we build custom e-commerce sites — tailored to you, without being tied to an external platform. A base custom e-commerce starts from 3,500 euros and gives you full control over your store: product catalogue, cart, payments, order management and a shopping experience designed for your customers.
It's the right choice for those who want a solid foundation they own, on which they can add features over time without constraints.
How much a full custom e-commerce costs (7.000 – 10.000 €)
For the most ambitious projects we move into full custom e-commerce, with an investment between 7,000 and 10,000 euros.
Here we're no longer talking about a simple online store, but an advanced sales platform, which can include:
- Automations for orders, email, inventory and marketing
- Product configurators that let customers personalise what they buy
- Integrations with management software, CRMs and advanced payment systems
- Dynamic pricing logic and tailored purchase flows
It's the right investment for structured companies that want an e-commerce capable of saving time, reducing errors and scaling with the business.
What determines the price of a website
Now that you have the numbers, it's worth understanding why two sites can cost such different amounts. The main factors are:
Number of pages and amount of content
The more sections, products or features you need, the more time development takes.
Custom design or template
A unique design, built around your brand, has a different value than an off-the-shelf theme.
Features
A contact form is simple; a members-only area, a configurator or a booking system require far more work.
Custom solution or package
"Turnkey" platforms look cheap at first, but in the long run the fees and limits add up. A custom project is 100% yours to own.
SEO and optimisation
A site designed to be found on Google starts with an advantage; one built without a plan risks staying invisible.
How much it costs to maintain a website each year
Beyond the build itself, there are recurring costs to factor in:
- Domain (your site's address, e.g. yourname.it): a few dozen euros a year
- Hosting (the space the site lives on): varies based on performance
- Maintenance and updates: recommended for security and continuity
These costs are very different from the development price and generally have a much smaller impact. It's always best to clarify them from the start to avoid surprises.
Is an agency or do-it-yourself better?
Online builders promise "free" (or nearly free) sites, but you pay the price in other ways: time, technical limits, a design that looks like everyone else's and a site that rarely ranks on Google.
Working with an agency like FlowUp means having a project built around your goals, optimised for search engines and designed to generate concrete results — not just to "exist" online.
Discover our website development services
FlowUp builds custom websites and platforms, optimised for SEO and designed to generate concrete results. Get in touch for a free, no-obligation quote.
Frequently asked questions
A simple but professional site, with a few pages and a contact form, falls within the bracket of up to 2,000 euros. For a more targeted need, a landing page starts from 900 euros.
It depends on the project: it starts from 900 euros for a landing page and goes up to 7,000–10,000 euros for a full custom e-commerce. A complete business website usually sits around 2,000 euros.
Shopify is quick to launch but involves monthly fees and limitations. A custom solution requires a higher upfront investment, but it is yours to own, more flexible and more cost-effective in the long run.
Domain and hosting are separate items from the build cost and have a minor impact. We always clarify them in detail when preparing your quote.
Request a quote from FlowUp
Every project is different, and the best way to find out how much your website will cost is to talk about it. We analyse your goals and propose the most suitable solution, with a clear quote and no hidden costs.