FlowUp · Software House in Italy
Italian software house for B2B SMEs: we develop business software, ERP/CRM systems and custom applications with a replicable methodology, agile sprints, and full code ownership.
Generic software = constant limitations. Custom software = competitive advantage.
Standard tools force you to adapt your business to their limitations. Custom software perfectly adapts to your processes, grows with you, and gives you total control. It's an investment, not a cost.
Italian software house for B2B SMEs: we develop business software, ERP/CRM systems and custom applications with a replicable methodology, agile sprints, and full code ownership.
Standard tools force you to adapt your business to their limitations. Custom software perfectly adapts to your processes, grows with you, and gives you total control. It's an investment, not a cost.
We are a software house specialized in custom software development for companies that need tailored, integrable, and scalable solutions. We don't sell off-the-shelf packages: we build software that solves your specific problems. For fully customized projects, explore our custom software development service.
Complex web applications with restricted areas, roles/permissions, custom workflows, and advanced reporting. Ideal for digitizing internal processes or offering B2B services online.
Deliverables: frontend (React/Vue), backend (Node/Python), database, API, cloud deployment.
Native iOS/Android or cross-platform apps (React Native, Flutter) for customers, employees, and field service. Includes backend, push notifications, offline synchronization, and store publishing.
Deliverables: iOS + Android app, backend API, database, web admin panel, store submission.
Multi-tenant platforms with subscription billing, automated onboarding, and per-user analytics. Scalability, security, guaranteed uptime. Ideal for those looking to monetize a digital service.
Deliverables: multi-tenant frontend, billing (Stripe), analytics, API docs, auto-scaling infrastructure.
Custom management software for warehouse, orders, customers, and invoicing. For when standard CRMs (Salesforce, Zoho) are too generic or expensive for your specific needs.
Deliverables: dashboard, full CRUD, data import, PDF/Excel reporting, accounting integration.
Middleware to connect existing systems: ERP ↔ E-commerce, CRM ↔ Marketing Automation, Payments ↔ Accounting. Real-time or batch data synchronization.
Deliverables: API connectors, data mapping, error handling, logging, monitoring, documentation.
Automated workflows to reduce repetitive tasks: email sending, report generation, data entry, smart notifications. Integration with Zapier, Make, n8n, or custom development.
Deliverables: automation scripts, cron/cloud scheduling, logging, failure alerting.
As a software development company, we cover the entire project lifecycle: from analysis to deployment, from training to ongoing support.
Who chooses a custom software development company instead of standard solutions?
SMEs with unique processes: "Standard CRMs can't handle our production/logistics workflow. We need a custom management system."
SaaS startups: "We want to launch a B2B platform with subscriptions and public APIs. We need scalable architecture from the start."
Companies with legacy systems: "We have old software (VB6, Access) that needs to be migrated to a modern web platform while preserving the data and established processes."
Multi-site/franchising: "We need a centralized portal where each branch manages its own data but HQ sees everything in real time."
Complex e-commerce: "We sell B2B with different catalogs per customer, dynamic price lists, and recurring orders. Shopify isn't enough. We need custom development."
Kick-off call to understand business goals, users, required integrations, and constraints. Deliverables: functional analysis document, user stories, draft data model.
We define architecture (frontend, backend, database, infra), technology stack, release milestones, and prioritized backlog. Deliverables: executive roadmap + detailed quote.
Iterative development in 2-week sprints. Each sprint: working demo, testing, deployment to staging, feedback. Ongoing changes managed through a dynamic backlog.
Production release, user training, documentation handover, active monitoring. Post-launch support with SLAs: bug fixing, minor enhancements, security updates.
The quote for software development depends on precise technical variables. We don't make "ballpark" estimates: we analyze complexity, required resources, and estimated time.
Indicative ranges:
Platform to coordinate 50+ suppliers with orders, shipment tracking, and automated invoicing. Before: chaotic Excel + email. After: everything centralized, -60% order management time.
Stack: React + Node.js + PostgreSQL + AWS. 4 months development, 3 post-launch sprints for enhancements.
App for field technicians: job intake, inspection checklists, digital customer signature, offline sync. Integration with the company ERP for automated invoicing.
Stack: React Native + Firebase + SAP integration. 5 months development, 200+ active technicians.
Multi-tenant platform for marketing agencies: import of Google Ads/Facebook Ads data, white-label client dashboards, automated PDF reports. Integrated Stripe subscriptions.
Stack: Vue.js + Python Django + PostgreSQL + Celery. 6-month MVP, 50+ agency clients in 12 months.
Business management system from Visual Basic 6 + Access to a modern web app. Migration of 10 years of data, preserving business logic, training 30 users. Zero downtime during the transition.
Stack: Next.js + NestJS + MySQL + Docker. 8-month project, 2 months running old/new systems in parallel.
As an Italian software house, we operate throughout the entire country. We serve SMEs and B2B companies with a direct presence in Italy's main cities.
Custom software and management system development for Milan-based companies.
Custom software solutions for Rome-based companies.
Want to understand what a software house is and how to choose one? Read our complete guide.
Roadmap in 7 Days
In-depth analysis and detailed quote before starting.

Code Ownership
The source code is yours. Standard NDA, zero vendor lock-in.

Sprints and QA
Releases every 2 weeks with testing and a working demo.

Business goals, user stories, integrations, technical constraints.
Architecture, stack, milestones, prioritized backlog, quote.
Iterative development, bi-weekly demos, continuous QA, staging.
Production, training, documentation, monitoring, SLA maintenance.
Custom software is a strategic investment that grows with your company.
Abbiamo raccolto le domande più frequenti per aiutarti a capire come lavoriamo e cosa aspettarti dai nostri servizi.
Technical roadmap in 7 days. Working MVP in 2-4 months. Complex projects: 6-12 months. It depends on functional scope, integrations, and data migration. We work in sprints with progressive releases.
Yes, 100%. We provide all code, database schemas, technical documentation, and repository access. No vendor lock-in. You can continue development internally or with other providers.
Yes. We offer maintenance SLAs with guaranteed response times: bug fixing, minor feature updates, security patches, proactive monitoring. Monthly packages from €500/month or on-demand.
Modern and stable stacks. Frontend: React, Next.js, Vue. Backend: Node.js, NestJS, Python Django/FastAPI. Database: PostgreSQL, MySQL, MongoDB. Cloud: AWS, Azure, GCP. Mobile: React Native, Flutter. We choose based on project requirements.
Absolutely. We work in bi-weekly sprints: every 2 weeks you get a working demo on a staging environment, an updated backlog, and a progress report. Continuous feedback and quick pivots if necessary.
Yes. Complete cloud server setup (AWS, Azure, GCP) or on-premise: CI/CD, monitoring, automated backups, SSL, firewall, scaling. Or we provide documentation for independent deployment.
The detailed quote is free. We need a kick-off call (30-60 min) to understand goals, integrations, and constraints. In 5-7 days you receive: functional analysis, architecture, roadmap, time/cost estimate, and milestones.
Yes, this is our recommended approach. MVP with core features in 2-4 months to validate the market. Then gradual evolutions based on real user feedback and metrics. It minimizes investment risk.
Both. Startups: fast MVPs, scalable stack, technical advisory. SMEs/Corporate: mission-critical software, legacy integrations, regulatory compliance, enterprise SLAs.
Dynamic backlog. You can reprioritize features every sprint. For ongoing changes: we evaluate the impact on time/cost, update the roadmap, and proceed upon approval. No rigid contractual 'lock-ins'.
Ingegneri software ed esperti dedicati alla realizzazione delle tue soluzioni custom

CEO & Founder
Strategic vision and business development expert with 10+ years leading software projects.

Co-Founder & Chief Technology Officer (CTO)
Technical architect specializing in scalable systems and cloud infrastructure.

AI & Machine Learning Lead
AI specialist with expertise in deep learning and intelligent automation solutions.

AI Developer
Machine learning engineer focused on computer vision and predictive models.

Data Engineer
Data pipeline architect building robust ETL systems and analytics workflows.

Data Analyst
Analytics expert transforming complex data into actionable business insights.

Junior Software Developer · Machine Learning Specialist
Junior software developer with experience in machine learning, AI systems and intelligent automation solutions.
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